How a Real Estate Agent Works




Buying or selling real estate is typically the largest investment most people make in

their lifetime, and it can have a significant impact on their financial stability. That’s

why many people work with a licensed real estate agent to guide them through the

process. But how exactly does a real estate agent work?

While the job duties of real estate agents vary depending on the type of property

transaction, all licensed real estate professionals (or Realtors) are responsible for

ensuring their clients’ interests are represented during a real estate deal. Those who

represent home sellers are known as listing agents, while those who represent home

buyers are called buyer’s agents. Some real estate agents specialize in commercial

properties as well.


Most real estate agents are compensated on commission, meaning that their income

depends on the number of deals they close. As such, their day-to-day activities are

focused on generating leads and networking to build their business. Typical

marketing activities include meeting potential clients, attending real estate open

houses and using social media to promote their listings. To maintain their client

base, real estate agents may also reach out to existing clients through phone calls,

emails and regular mail. Also read


Once they have a pool of prospects, a real estate agent will use their experience to

help their clients find homes that meet their needs and budget. This involves

researching the local market, reviewing recent sales data and analyzing property

values. It also requires determining the best way to advertise a property, whether

it’s through print or online advertising campaigns, open houses or direct mail.

As part of their research, a real estate agent will use the Multiple Listing Service

(MLS) to locate homes for sale. MLS access is reserved for licensed real estate

agents, and it allows them to view information about the property that isn’t publicly

available. Once they’ve found a property that matches the client’s criteria, the agent

will schedule viewings and advise their client on how to proceed with an offer.


The agent will also assist their clients in finding other professionals to complete the

transaction, such as real estate attorneys and home inspectors. They’ll review the

contract and closing documents to ensure that there are no misunderstandings

before bringing the parties together for signing.

While most real estate agents are independently contracted and work for a broker,

some choose to become a licensed real estate broker. These individuals have

additional educational and professional requirements and can be paid a salary in

addition to their commission earnings.

As a result of the different requirements, brokers usually manage teams of agents

and have more overall responsibilities. Regardless of their role, both brokers and

agents must remain up-to-date on current market trends and regulatory changes to

ensure they can effectively guide their clients through the real estate process. For

this reason, it’s important for both to attend real estate seminars and read industry

publications to stay up-to-date on the latest market information and trends.